ENOVATION CONSULTING JOINS UNITED NATIONS FOOTBALL FOR THE GOALS INITIATIVE

Strategic sport and sustainability agency supports football ecosystem as member of United Nations initiative

Football for the Goals provides platform for football to engage with UN’s Sustainable Development Goals and inspire positive change across sport and wider community 

Enovation Consulting today consolidates its position within the football ecosystem by announcing its official membership of the United Nations (UN) initiative Football for the Goals. Drawing on sport as a powerful tool to inspire action to achieve the UN’s Sustainable Development Goals (SDGs), FFTG is a powerful lever for change; by joining its ranks, Enovation Consulting commits to advocating for the achievement of and implementing policies aligned with these goals. 

 Football for the Goals was launched by the UN on the first day of the UEFA Women’s EURO 2022, with UEFA named as its inaugural member. Since then, confederations, federations, national associations, leagues, clubs, teams, charities, and many other stakeholders operating within the global football ecosystem have joined the initiative to raise awareness of the SDGs and develop sustainable practices.  

Today’s announcement further cements Enovation Consulting’s commitment to supporting both men’s and women’s football on their journey towards decarbonisation, and to providing strategic insight on how to mobilise positive impact, informed by its work supporting clients across the football industry. As a leading specialist sports and sustainability agency, the consultancy works with European football stakeholders such as AS Roma to champion sustainability best practice and provide expert counsel on its integration within broader business strategies.  

Victoria McMillan, Head of Business Development and Sustainability at Enovation Consulting: “As the most watched sport in the world, football has the platform to set the benchmark for social and environmental best practice. We are delighted to join the UN’s Football for the Goals initiative, which combines the convening power of some of the world’s most recognised sporting brands in the name of driving progress on sustainability.”